About
Who, what, why?
Summary
Brand midwife. Word dealer. Creative leader with 15 years of experience shaping multi-million-dollar launches across DTC and retail in athleisure, beauty, fashion, and tech. Equal parts art + science.
Brand midwife. Word dealer. Creative leader with 15 years of experience shaping multi-million-dollar launches across DTC and retail in athleisure, beauty, fashion, and tech.
Equal parts art + science.






Biography
Hi! I'm Jenna Dover.
I’m an odd talent in the best way: too strategic for creatives, too imaginative for strategists, and somehow the MBA who doesn’t kill the aesthetic. I build brands with the same focus I once brought to Division I volleyball. The arena has changed, but the discipline hasn’t. Whether the canvas is a global campaign or a single sentence, my focus is the same.
My work lives at the intersection of style, substance, and strategy. I care as deeply about the soul of a brand as I do the spreadsheet behind it … because the magic happens when both sing. At heart, I’m a word dealer and brand midwife. I take what’s true about you, sharpen it, sculpt it, and turn it into something unforgettable.
So let's play together. Make some art. See where it takes us!
Hi! I'm Jenna Dover.
I’m an odd talent in the best way: too strategic for creatives, too imaginative for strategists, and somehow the MBA who doesn’t kill the aesthetic. I build brands with the same focus I once brought to Division-I volleyball: except now the arena is culture, storytelling, and the emotional mechanics that make people feel something.
My work lives at the intersection of style, substance, and strategy. I’ve scaled brands from a sketch on a napkin to international retail floors, shaped multi-million-dollar launches, and told stories that convert strangers into believers. I care about the soul of a brand just as much as the spreadsheet behind it … because the magic happens when both sing. At heart, I’m a word dealer and brand midwife. I take what’s true about you, sharpen it, sculpt it, and turn it into something unforgettable.
So let's play together.
Make some art. See where it takes us!
Hi! I'm Jenna Dover.
I’m an odd talent in the best way: too strategic for creatives, too imaginative for strategists, and somehow the MBA who doesn’t kill the aesthetic. I build brands with the same focus I once brought to Division-I volleyball: except now my arena is culture, storytelling, and the emotional mechanics that make people feel something.
My work lives at the intersection of style, substance, and strategy. I’ve scaled brands from a sketch on a napkin to international retail floors, shaped multi-million-dollar launches, and told stories that convert strangers into believers. I care about the soul of a brand just as much as the spreadsheet behind it … because the magic happens when both sing. At heart, I’m a word dealer and brand midwife. I take what’s true about you, sharpen it, sculpt it, and turn it into something unforgettable.
So let's play together.
Make some art.
See where it takes us!



Career Highlights
Conceived, built, and launched Caliray Beauty: creating the brand from initial concept through full identity, international go-to-market at Sephora, and Series A investment from True Beauty Ventures
Awarded: Marie Claire Changemaker, 2022 (Beauty)
Led record-setting BFCM creative at Vitality, driving exceptional revenue performance and customer acquisition
Directed multi-channel creative for leading retailers: Nordstrom, Sephora, and Urban Outfitters
Work featured in: Business of Fashion, Allure, Cosmopolitan, Popsugar, Harper's Bazaar, WWD, Glossy, Modern Luxury, and AirMail
Conceived, built, and launched Caliray Beauty: creating the brand from initial concept through full identity, international go-to-market at Sephora, and Series A investment from True Beauty Ventures
Awarded: Marie Claire Changemaker, 2022 (Beauty)
Led record-setting BFCM creative at Vitality, driving exceptional revenue performance and customer acquisition
Directed multi-channel creative for leading retailers: Nordstrom, Sephora, and Urban Outfitters
Work featured in: Business of Fashion, Allure, Cosmopolitan, Popsugar, Harper's Bazaar, WWD, Glossy, Modern Luxury, and AirMail
Core Expertise
Brand Experience
Brand Voice
Campaign Strategy
Copywriting
Creative Direction
Creative Vision
Cross-Functional Collaboration
Cultural Insight
Digital Storytelling
Brand Experience
Brand Voice
Campaign Strategy
Copywriting & Messaging
Creative Direction
Creative Vision
Cross-Functional Collaboration
Cultural Insight
Digital Storytelling
Influencer Strategy
Integrated Marketing
Leadership
Product Storytelling
Team Development
Trend Forecasting
Visual Identity
Visual Strategy
Influencer Strategy
Integrated Marketing
Leadership
Messaging & Taglines
Product Storytelling
Team Development
Trend Forecasting
Visual Identity
Visual Strategy
Say hello
Get in touch
Looking for new creative energy? I would love to hear from you. Currently taking on new projects for January - March 2026.
Copy email
Say hello
Get in touch
Looking for new creative energy? I would love to hear from you. Currently taking on new projects for January - March 2026.
Copy email
Say hello
Get in touch
Looking for new creative energy? I would love to hear from you. Currently taking on new projects for January - March 2026.
Copy email

