Summary

Brand midwife. Word dealer. Creative leader with 15 years of experience shaping multi-million-dollar launches across DTC and retail in athleisure, beauty, fashion, and tech. Equal parts art + science.

Brand midwife. Word dealer. Creative leader with 15 years of experience shaping multi-million-dollar launches across DTC and retail in athleisure, beauty, fashion, and tech.

Equal parts art + science.

Hiking the hills with friends
Hiking the hills with friends
Hiking the hills with friends
Sketching out rough concepts
Sketching out rough concepts
Sketching out rough concepts

Biography

Hi! I'm Jenna Dover.

I’m an odd talent in the best way: too strategic for creatives, too imaginative for strategists, and somehow the MBA who doesn’t kill the aesthetic. I build brands with the same focus I once brought to Division I volleyball. The arena has changed, but the discipline hasn’t. Whether the canvas is a global campaign or a single sentence, my focus is the same.

My work lives at the intersection of style, substance, and strategy. I care as deeply about the soul of a brand as I do the spreadsheet behind it … because the magic happens when both sing. At heart, I’m a word dealer and brand midwife. I take what’s true about you, sharpen it, sculpt it, and turn it into something unforgettable.

So let's play together. Make some art. See where it takes us!

Hi! I'm Jenna Dover.

I’m an odd talent in the best way: too strategic for creatives, too imaginative for strategists, and somehow the MBA who doesn’t kill the aesthetic. I build brands with the same focus I once brought to Division-I volleyball: except now the arena is culture, storytelling, and the emotional mechanics that make people feel something.

My work lives at the intersection of style, substance, and strategy. I’ve scaled brands from a sketch on a napkin to international retail floors, shaped multi-million-dollar launches, and told stories that convert strangers into believers. I care about the soul of a brand just as much as the spreadsheet behind it … because the magic happens when both sing. At heart, I’m a word dealer and brand midwife. I take what’s true about you, sharpen it, sculpt it, and turn it into something unforgettable.

So let's play together.

Make some art. See where it takes us!

Hi! I'm Jenna Dover.

I’m an odd talent in the best way: too strategic for creatives, too imaginative for strategists, and somehow the MBA who doesn’t kill the aesthetic. I build brands with the same focus I once brought to Division-I volleyball: except now my arena is culture, storytelling, and the emotional mechanics that make people feel something.

My work lives at the intersection of style, substance, and strategy. I’ve scaled brands from a sketch on a napkin to international retail floors, shaped multi-million-dollar launches, and told stories that convert strangers into believers. I care about the soul of a brand just as much as the spreadsheet behind it … because the magic happens when both sing. At heart, I’m a word dealer and brand midwife. I take what’s true about you, sharpen it, sculpt it, and turn it into something unforgettable.

So let's play together.

Make some art.

See where it takes us!

Career Highlights

Conceived, built, and launched Caliray Beauty: creating the brand from initial concept through full identity, international go-to-market at Sephora, and Series A investment from True Beauty Ventures


Awarded: Marie Claire Changemaker, 2022 (Beauty)


Led record-setting BFCM creative at Vitality, driving exceptional revenue performance and customer acquisition


Directed multi-channel creative for leading retailers: Nordstrom, Sephora, and Urban Outfitters


Work featured in: Business of Fashion, Allure, Cosmopolitan, Popsugar, Harper's Bazaar, WWD, Glossy, Modern Luxury, and AirMail

Conceived, built, and launched Caliray Beauty: creating the brand from initial concept through full identity, international go-to-market at Sephora, and Series A investment from True Beauty Ventures


Awarded: Marie Claire Changemaker, 2022 (Beauty)


Led record-setting BFCM creative at Vitality, driving exceptional revenue performance and customer acquisition


Directed multi-channel creative for leading retailers: Nordstrom, Sephora, and Urban Outfitters


Work featured in: Business of Fashion, Allure, Cosmopolitan, Popsugar, Harper's Bazaar, WWD, Glossy, Modern Luxury, and AirMail

Core Expertise

Brand Experience

Brand Voice

Campaign Strategy

Copywriting

Creative Direction

Creative Vision

Cross-Functional Collaboration

Cultural Insight

Digital Storytelling

Brand Experience

Brand Voice

Campaign Strategy

Copywriting & Messaging

Creative Direction

Creative Vision

Cross-Functional Collaboration

Cultural Insight

Digital Storytelling

Influencer Strategy

Integrated Marketing

Leadership

Product Storytelling

Team Development

Trend Forecasting

Visual Identity

Visual Strategy

Influencer Strategy

Integrated Marketing

Leadership

Messaging & Taglines

Product Storytelling

Team Development

Trend Forecasting

Visual Identity

Visual Strategy

Say hello

Get in touch

Looking for new creative energy? I would love to hear from you. Currently taking on new projects for January - March 2026.

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Say hello

Get in touch

Looking for new creative energy? I would love to hear from you. Currently taking on new projects for January - March 2026.

Copy email

Say hello

Get in touch

Looking for new creative energy? I would love to hear from you. Currently taking on new projects for January - March 2026.

Copy email